Case: Black Friday Results for Rawai VIP Villas

Nov 25, 2018 / by Kirill Vyalykh

Case: Black Friday Results for Rawai VIP Villas

Natural intelligence implemented into Phuket9 company and represented by marketing department performed an experiment under a “Black Friday” label.

Promotional campaign was launched less than one week before Black Friday, kind of spontaneously. Note that spontaneity and the ability to organize something within a short time without many words is, perhaps, the main tool of a marketing manager.

No need to hide that this article is also a marketing device in the spirit of the time. Useful information attracts attention of intellectual and ambitious people pursuing the same goal. And that’s exactly what we need.

Black Friday Results

Promotion was held for Rawai VIP Villas project – family SPA hotel with kids park in southern part of Phuket Island. This promotion was aimed at reserving available villas for the period until 20th of December. You can find promotion conditions on hotel website. Final results will change only for the better. Preliminarily we recorded 6 reservations with total cost of 155 000 THB (5000 dollars). It is not a big income for our family hotel, however, this sum covered the expenses almost 5 times. Besides, this promotion attracted 50 followers in Russian Instagram account during only two days. This may seem just a few followers but looking through the profiles of new followers we are totally satisfied. Attracted followers seem to be 100% suitable for the family hotel. As for us, marketing managers, we clearly understand that in terms of followers the main thing is quality.

Creative Approach That Hit the Spot

I’ll repeat it’s just one case and we understand that some other companies achieved better results. It would be interesting to read about that. Anyway, we want to share with you what we have.

black friday case

This picture appeared to be the most effective as it got more clicks. We shared it on Facebook, in Instagram, put it on our website, created advertisement with this image and used this image for promotion distribution. The idea of the picture is simple, without complicated graphics. It was made in 2 minutes in Photoshop.